Building Blocks

I have been resistant to get into the digital side of business, pretty much forever. I'm not much of a digital person, in spite of all it offers. It just isn't how I work. I've had a website for a very long time, but never got further than a framework, a showcase, really. It was always on the list, but for me the learning curve was too steep and too far outside my real interest to go any further. I've had this blog since 2008, either shortly before or after the set up of the .com site, I would guess. Part of the problem with the blog is the way that blogs had “traditionally” been done – at least as far as I could tell. Everything I had read – and often what I still read – about how to make a “successful” blog is that it is basically a huge marketing thing. Give them tons of soundbites, no depth, and often. Then once in a while throw them the bone of a real article. Use gimmicks, repeat things that are everywhere else. And you are meant to talk about yourself, with enthusiasm and excitement. I never felt I had much to say, (until I hit on this format – I'm really not good at hype) and I wasn't interested in promotion if it wasn't honest. I still believe my work should sell itself. That will only happen if people see it. And that is the problem.

I resisted Facebook for, I don't know, a lot of years. I want to say a decade at least, but I never paid enough attention to when it really started. I could look it up, if I was so inclined. I got an etsy site early, but again never did anything with it until a handful of years ago. Even now I'm not good at that, but it is there at I resisted Instagram until I did the Digital Main Street Program (which I highly recommend if you are eligible and in need). That helped me to create which is my “new” e-commerce site. When I did the program I got the sense that it was useless to make the website if I wasn't going to support it with – at the very least – promotion via Facebook and Instagram. The one I was excited about, and most hopeful for perhaps, was my Patreon site, which I also started in 2021 – before I did the website. The digital is my least favourite thing to do. If I were honest, I kind of hate it. I'm getting better at it, but it really isn't how I work. I'm getting better, though, working through that resistance bit by bit to try to build on tiny increments of momentum.

The Digital Main Street course came up for me in 2021. Perhaps part of its attraction was the ability to finally move beyond the showcase without driving my guru (who set up my showcase and has been my digital angel for about 30 years now) completely insane. As any of you who have been following me for any length of time know, I work on pretty much no budget. For most of my artistic “career” one art has paid for the others. As someone who has always worked a lot of jobs and had a minute theatre career as a make-up and wig person, any of the earnings from that which were left over from living expenses have pretty much always financed Elfworks. They haven't gone far – mostly they pay for materials so that I can make things, and tools. Some has paid for things like the training I've undertaken for blacksmithing work. My guru has been amazing – still is. He has also always had a full time job doing other things, and a life, and all that goes with a life. The time and effort and work he has gifted me are more than enough for a few sainthoods if those were still a thing. So I endeavour to keep my requests and demands to a minimum, but even at that I know full well I ask too much. Not everyone is lucky enough to have friends who will chip in to try to help you succeed at what is clearly a mad endeavour. (I can never thank you enough T, or properly pay you back...) So Digital Main Street was a huge help, and it came on the heels of me getting excited about the possibilities of Patreon. I'd heard about Patreon before, several years ago. I'd toyed with the idea a few times, but I couldn't see how I could possibly make myself fit into that community. A perfect platform for creaters of visual or story arts, podcasts, music, all manner of things. How could the physical stuff that Elfworks makes possibly fit into that model? It sat in the back corner of my brain spinning for a few years, and then it began to grow into an idea.

For about a decade now, Elfworks has made a line of pewter ornaments for the Christmas/Yuletide season. Every year I come up with a new ornament design that fits the seasonal theme and add to the collection. The ornaments could be a kind of subscription. You become my patron, you invest in my making and every year you get a gift in the mail. That was something I could live with. Plus, around the same time I'd begun writing again, a lot more. Some of that was probably because I'd begun to really start to try to write this blog in a more proper fashion. Some of it was because I'd begun writing letters again to friends – something I used to do all the time.

Once upon a time, like probably a third of the population, anyway, I'd wanted to be a writer. I knew that I had neither the chops nor the work habits for it – too distracted by too many things. I'm not bad, but I'm not brilliant. While there are plenty of people out there who are also not brilliant and get published, they clearly have something I don't. I do, however, NEED to write. It is part of how I'm made. Story is such a huge part of my make-up – not just me, I know. As a species it is how we work. I've always written. Stories, plays, poetry, essays....writing a blog should have been an easy thing for me, but too much of me has wanted to stay private and hidden for it to be a comfortable endeavour. It has taken decades for me to begin to be comfortable being visible to the vast unknown of the internet. (Not the best recipe for a business these days.) Being in the public eye was fine, but the internet was too vast and too anyonymous and too random for my comfort. Clearly, I'm getting over that.

Regardless, I'd begun to write again, a LOT. I thought that Patreon would offer me a place to share that work in a safer, more controlled environment. It would encourage me to build my writing skills with writing articles and it would perhaps give me a few cents for the pain of dedicating myself to some digital work. At the very least, people would get that trinket every year for their trouble.

So Patreon had me excited, and I decided to use that as a building block and jump in to making a “proper” website. The truth is, that all the work for the website and creating work for Patreon for that first year or so, (plus the posting to Instagram and Facebook, let's not forget that!) gave me a case of digital burnout. I'm surprised I lasted as long as I did before it hit. I've been faithful to Patreon – at least in so far as posting something every month, creative writing at the very least, though I've seriously fallen down on the articles the last while, like this blog.

Like the sluggish spring, I'm trying to come back. Ever so slowly I'm beginning to work my way out of my cave and begin to re-emerge and be re-energized about this digital stuff. I've been working on getting some new work to put up on the website, as well as getting some kind of photographs of some of my long standing things. (I have taken hundreds of photographs of pewters, but still only have a handful that are good enough for the site. I needed a break, but I'm back at it now.) I'm starting to write again, things that I want to explore in words (and metal...) are re-appearing in my brain after what feels like a long absence. I'm learning about videos, and how to string them together. I've actually started to read about some of this digital stuff to try to understand how it works a little better – of course I'm a decade (or more) behind, but they are all building blocks. Tiny little pieces that are being gathered so that Elfworks can put together a large-as-life presentation with all the bells and whistles. I fully expect there will be peaks and lulls, and more burnout ahead, but I'm stubborn. I never really give up, I just retreat for a while and then come roaring out when you least expect it. One more tiny building block trying to make a better picture of the world.